Barbara Goldberg & Associates: Planning for Evaluation

In today's competitive human service fields, meaningful program evaluation is now the expectation rather than the exception. We at Barbara Goldberg & Associates know that the best time to plan for program evaluation is during the development of a service initiative or expansion. Developing a strong statement of a program's:

  • mission and vision;
  • specific goals and objectives; and
  • clearly identified expected outcomes.

is the most important step that any organization can take to support program evaluation.

However, we also understand that this type of forethought and planning does not always happen during real world service initiation. Regardless of where your organization is in its program evaluation planning process, Barbara Goldberg & Associates can assist you.

Whether you have a fully functional logic model in place or need to take some time to build your evaluation basics, we can work with your organization's leadership and staff to develop and implement an evaluation plan.

"As newly appointed Vice President of the Wisconsin Foundation for Independent Colleges, one of my primary responsibilities was to develop a pre-college program for underserved high school students. Realizing that understanding outcomes from the outset of a program was critical and an integral part of the program planning, development and stewardship, along came Barbara Goldberg. Barbara crafted measurable evaluative tools and each year, she presented her findings to stakeholders: family members, donors, and program partners. Barbara, Tora and the team continued to track program graduates and did a masterful job at identifying strengths and even more importantly, identified challenges that could become new opportunities."
David C. Wolfson, CFRE, former Vice President, Wisconsin Foundation for Independent Colleges

The Logic Model

A logic model is a concise overview of a program or service. Logic models show a need, activities planned to address the need and what is expected to happen when activities are implemented. A logic model is based on a theory of change; theory: if we do x, then y will happen.

The following is a list of resources on how to develop a logic model and why thats important.

The Kellogg Foundation - Logic Model Development Guide

Innovation Network - Logic Model Workbook

Barbara Goldberg & Associates - Logic Models: A Tool for Program and
Evaluation Success